From 1 October 2026 at 12:00 AM in your WhatsApp Business Account timezone, each WhatsApp Business number receives 1,000 free delivered service messages per month. Further service messages are billed at the recipient-country rate (₹0.145 per delivered message for India).

Utility templates are chargeable even within the 24-hour customer service window and do not use the service allowance. Messages covered by an eligible 72-hour Click-to-WhatsApp free entry point window remain free.

Read the full update here

When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window.

During this window, you can send any free-form message without an approved template. These replies are service messages. The first 1,000 each month are free, then ₹0.145 each for Indian users.

Also, Utility templates delivered within this window are also charged.

Note: Utility messages are charged whether they are sent inside or outside the customer service window.

Template messages are pre-approved, structured messages used to reach users proactively. These messages fall under four categories:

Marketing WhatsApp templates are all about grabbing attention and promoting offers, informational updates, abandoned cart reminders, discount coupons or invitations for customers to respond or take action. Any message that doesn't fall under the utility or authentication categories is considered a marketing template.

Businesses engaging in marketing conversations will be charged at a rate of ₹1.09 per message delivered (INR)

For messaging users outside India, check country-wise WhatsApp conversation pricing

Example: "Hey there! We're thrilled to offer you a 30% discount on our new collection. Hurry, this offer ends soon! Reply with 'YES' to claim your discount."
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Authentication WhatsApp templates play a crucial role in ensuring the security and integrity of user accounts. This Conversation category enables businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

These messages involve multiple steps and help businesses verify the identity of their users. The cost for each authentication message is ₹0.145 per message delivered (INR)

For messaging users outside India, check country-wise WhatsApp conversation pricing

Example: "1024 is your authentication pin. Kindly add this to log in to your AiSensy account"

Utility WhatsApp templates are designed to facilitate specific requests or transactions that users have initiated or to provide updates related to ongoing transactions. This category includes post-purchase notifications, order confirmation, delivery updates, recurring billing statements, and other transaction-related information.

Each utility template comes with a charge of ₹0.145 per message delivered.

For messaging users outside India, check country-wise WhatsApp conversation pricing

Example: "Great news! Your recent order has been shipped and is on its way to you. You can track your package using the provided tracking number. We appreciate your business!"

Service WhatsApp templates revolve around user-initiated inquiries and aim to provide exceptional customer support and assistance.

Whether users have questions, concerns, or require help, businesses are there to resolve their queries promptly.

All user-initiated conversations fall under the service conversation category.

Effective October 1, 2026, every WhatsApp Business number gets 1,000 FREE service messages each month. From the 1,001st service message, each message costs ₹0.145 for Indian users. The allowance resets on the 1st of every month and unused messages don't carry forward.

Example: "Hello! How can we assist you today? Our dedicated support team is here to help resolve any issues or answer any questions you may have."

Each category now has its per-message pricing, based on the user’s country.

For messaging users outside India, check country-wise WhatsApp conversation pricing

Let’s say a customer messages you at 10:00 AM on Monday.

Watch this video to learn how you can recharge WhatsApp Conversation credits on AiSensy:

Note: You get ₹50 worth of WhatsApp Conversation Credits when you signup on AiSensy. These can only be used to send broadcast to up to 9 users in one go. To send messages to more people, you must recharge your WCC Balance.

Are you wondering how the updated WhatsApp Conversation pricing will affect you if you're using AiSensy?

Well, not much exactly!!

All that's changing is the way WhatsApp charges you.

You need to be mindful of picking the correct messaging category while creating template messages in AiSensy. Also, make sure that the content of your template message doesn't contradict the messaging category.

E.g. If you pick Utility Conversation category but add a promotional text in it, the submitted message will get approved under marketing & you will be charged for a marketing message.

Rest everything stays the same.

Whenever the conversation credits are less than 10₹(for INR pricing)/ 1$ (for USD pricing), you need to recharge the conversation credits to send messages. Without recharging, you will be restricted to:

Note: A minimum of ₹10 (for INR pricing) / $1 (for USD pricing) is required to keep chatbots & automation working.

Chatbot and AI Agent replies beyond your 1,000 free service messages each month are also paid from this balance.

If you are a project owner, you'll see a similar section on the Dashboard page or in the Billings section as shown in the above image.

** Agents/Managers can contact the project owner for the recharge.

Charges for WhatsApp Conversation Credits (WCCs) are levied directly by WhatsApp, acting as their main source of revenue from the WhatsApp Business API.

But, there's another separate cost charged by the WhatsApp partner for providing you the platform, services & assistance so that you can use the WhatsApp Business API for your organisation.

Explore features included in both pricing plans here.

No, AiSensy doesn’t charge a single penny to procure the WhatsApp Business API for a Brand/Business. The Businesses can procure the API completely Free through AiSensy.

There is no extra charge for the Green Tick. You can apply for the Blue Tick once you are eligible for it through AiSensy, free of charge.

There is no monthly WhatsApp Business API maintenance fee with AiSensy. There is just the AiSensy platform fee.

No hidden/ extra costs.

You get 1 Owner + 5 FREE Agent Logins included in Basic and Pro plans. Need more agents? Easily add as many as you'd like for just ₹750/month per additional agent!

Yes! Besides the AiSensy platform fee, WhatsApp charges for each message delivered to the customers.

We have a dedicated article to help you understand WhatsApp template message pricing. Check it out here

WhatsApp Conversation Credits are needed to send messages to your customers on WhatsApp. These credits are charged directly by Meta. You get ₹50 worth of WhatsApp Conversation Credits when you sign up on AiSensy. These can only be used to send a broadcast to up to 9 users in one go. To send messages to more people, you must recharge your WCC Balance.