Do you wish to run Ads on Facebook/ Instagram that click directly to WhatsApp?
You can now Create & Run Facebook/ Instagram Ads directly via the AiSensy.
Platform by clicking which will take users to your WhatsApp Business API number.
With this feature, you can:
✅ Drive 3-5X Leads Instantly
✅ Reduce Cost Per Lead by 60%
✅ Identify & Convert hot leads by Retargeting
✅ Get the user’s Name & WhatsApp number instantly
✅ No more hassle to go to the Facebook Platform for creating CTWA Ads.
In this tutorial, we'll tell you:
How to easily create Click to WhatsApp ads (CTWA) on the AiSensy platform
Track Analytics for your CTWA Campaigns
Requirements to create Click to WhatsApp ads
Facebook Page
• A Facebook Page using which you wish to run ads for your business.
• Admin access to the Facebook Business Manager
• An Admin role on your AiSensy account (for purchasing ad credits)
Steps to create Click to WhatsApp ads in AiSensy
You can either watch the video below or read the guide to learn how to create Click to WhatsApp ads using AiSensy.
1. Go to Meta Ads
To create Click to WhatsApp ads, open the AiSensy app and navigate to Ads Manager.
2. Continue with Facebook
Under Setup, click on "Continue with Facebook.". Next, select the business manager you wish to connect and click "Continue."
On the next screen, grant AiSensy the necessary permissions to set up the ad account for the page and business you want to run ads for.
Make sure you approve all permissions requested by Meta. Skipping any permission may cause issues while creating ads or viewing analytics.
Click "Save" and then tap "Got it."
After this step, a new Ads account will be created for your business.
3. Select Facebook Ad Account
Choose your Facebook Ad account and the Page you wish to use for running ads on Facebook/Instagram.
The selected Facebook Page will be linked to your WhatsApp API number and used for all Click to WhatsApp ads.
Confirm the page you selected by clicking "Confirm."
Click "Send OTP" to link your WhatsApp API number to your Facebook page.
4. Link your WhatsApp API Number
An OTP will be automatically sent and fetched, connecting the Facebook page with the API number set as the primary number.
If OTP linking fails, refresh the page and click Send OTP again.
5. WhatsApp Number Linked successfully
Linking your WhatsApp API number will enable the "Create Ad" button.
This completes your Meta Ads setup. Now, let's create Click to WhatsApp ads for your business. Click the "Create Ad" button at the bottom or top of the page.
6. Purchase Ad credits
Before launching your Click-to-WhatsApp ads, ensure your AiSensy account has sufficient ad credits.
To add ad credits:
Go to the “Ads Manager” section within the AiSensy platform.
Click on “Buy Credits”.
Choose the desired amount and pay using UPI, cards, or wallets.
Note: Only Admin accounts can purchase ad credits.
Ad credits are used only for running ads and are different from WhatsApp conversation credits.
Need help? Watch the above video to see how to easily buy ad credits for your CTWA campaign.
7. Fields that you need to fill
On the next screen, fill in the required fields to create your Click-to-WhatsApp Ad.
Let's create an Ad that entices users to click & reach your WhatsApp.
8. Create your Click-to-WhatsApp-ad
Fill in these fields to create your Click-to-WhatsApp ad:
Advertisement Name - Name your ad. The name can be anything.
Advertisement Caption - This is the caption that will be visible to users to read. Make sure that you nail the copy to get maximum clicks on the ad.
Make sure to not use any special characters as Facebook restricts their use while creating the Caption for your Ad. Also, avoid misleading or restricted claims, as ads must comply with Meta ad policies.
Headline - This is the Headline that will appear in Bold beside the clickable WhatsApp icon.
Media - This is the image that the users will view while interacting with your Click-to-WhatsApp Ad. You need to upload a 1080x1080 (square) dimension image to AiSensy's Media Library.
After filling in these details, verify once before proceeding to the next step.
9. Fill in your Ad Demographics & Targeting
Next, feed in the demographics of the audience you wish to target.
Add the locations where you wish to run your Facebook and Instagram Ads, gender & your audience's targeted age group.
You also get the option to select detailed targeting based on users' Demographics, Interests and behaviours.
To enter details for advance targeting, enter a keyword and the related Demographics, Interests and behaviors will pop up.
Available targeting options depend on Meta and may vary based on region and ad account eligibility.
10. Select a Budget
Next, select your per-day budget & duration of the advertisement.
Once you pick the budget & duration, you'll get a total estimated budget for your Click-to-WhatsApp ad.
After picking your budget, click Next.
11. Click Create to Publish Ad
Once you've verified your ad details, click Create to submit your Ad for approval.
12. CTWA Ad in progress
Go to Ads Manager to view your Ad status.
Click the Sync Status button to update your ad status.
Generally, in 5 minutes, you'll see the status of your ad as In Process.
13. Your CTWA Ad is LIVE 🎉🎊
Once the Ad is created, it is reviewed by Meta to make sure it is compliant with all Meta Ad Policies.
During this, you will see the status Pending Review.
Sit back & relax.
Facebook generally takes 15–20 minutes to verify, approve/reject your Ad content.
In case your Ad gets rejected, you can view the rejection reason and the status. You can also connect with our team to check the reason for disapproval.
14. Monitor your Ad Analytics
Once the ad becomes active, you can monitor the analytics by clicking on the ad.
You will see the Ads Analytics page with the following sections:
Ad Summary
Impressions, reach, clicks, spend, and CTR
Engagement & Traffic
Clicks, outbound clicks, and user interactions
Cost & Efficiency
CPC, cost per result, and total spend
Conversions
WhatsApp conversations and supported website actions (if applicable)
Performance Over Time
A graph showing how your ad performs across the selected date range.
Use the date filter to compare performance across different days or time periods.
How running Click to WhatsApp Ads with AiSensy benefits performance marketers?
Click to WhatsApp Ads on AiSensy are built to help marketers run, track, and optimize ads without jumping between multiple tools.
With detailed Ads Analytics inside AiSensy, marketers can:
Understand what’s actually working
See impressions, clicks, spend, and WhatsApp conversations in one place to quickly judge performance.
Diagnose performance drops faster
If clicks or conversations fall, you can identify whether the issue is targeting, creative, or budget without switching to Meta Ads Manager.
Optimize ads with confidence
Track cost per result and conversion data to decide which ads to scale and which ones to pause.
Validate creatives across placements
Preview how ads appear on Facebook and Instagram placements to spot creative or format issues early.
Reduce dependency on Meta Ads Manager
Most day-to-day performance checks and decisions can be done directly inside AiSensy.
This makes it easier for performance marketers, growth teams, and agencies to run Click to WhatsApp Ads efficiently and focus on improving results instead of navigating complex tools.
Things to Keep in Mind
• Ad analytics may take a few minutes to update
• Data is synced from Meta and may show slight delays
• Conversion and placement data depend on Meta availability
• If analytics look incomplete, wait for sync or refresh the page
If you still face issues, reach out to the AiSensy support team.
That's it!
It's time to start creating ads on Facebook/ Instagram via AiSensy & drive leads to your WhatsApp Business account.