How to set up Click to WhatsApp Ads in AiSensy?

Do you wish to run Ads on Facebook/ Instagram that click directly to WhatsApp?

You can now create and run Facebook/Instagram Ads directly via the AiSensy platform. Clicking these ads takes users to your WhatsApp Business API number.

With this feature, you can:

✅ Drive 3-5X Leads Instantly

✅ Reduce Cost Per Lead by 60%

✅ Identify & Convert hot leads by Retargeting

✅ Get the user’s Name & WhatsApp number instantly

✅ No more hassle to go to the Facebook Platform for creating CTWA Ads.

In this tutorial, we'll tell you:

Read the guide below to learn how to create Click to WhatsApp ads using AiSensy. A video tutorial on buying ad credits is included in Step 7.

To create Click to WhatsApp ads, open the AiSensy app and navigate to Ads Manager.

Under Setup, click on "Continue with Facebook". Next, select the business manager you wish to connect and click "Continue."

On the next screen, grant AiSensy the necessary permissions to set up the ad account for the page and business you want to run ads for.

Make sure you approve all permissions (Opt in to all current and future businesses) requested by Meta. Skipping any permission may cause issues while creating ads or viewing analytics.

Click "Save" and then tap "Got it."

After this step, a new Ads account will be created for your business.

Click on “Terms of Service for Lead Form Ads.” A new page will open on Facebook. Select your Facebook Page and click “Accept.”

Once completed, return to the AiSensy Ads Manager Setup page. Tick the checkbox above “Accept Terms” and then click “Accept Terms.”

An OTP will be automatically sent and fetched, connecting the Facebook page with the API number set as the primary number.

If OTP linking fails, refresh the page and click Send OTP again.

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​Note: If you encounter a “Number Not Connected” error, follow the steps below to link your WhatsApp Business API number to your Facebook Page and approve the connection request.

Since the WhatsApp Business API number is managed through a Meta Business Portfolio, an authorised administrator may need to approve the connection request.

Linking your WhatsApp API number will enable the "Create Ad" button.

This completes your Meta Ads setup. Now, let's create Click to WhatsApp ads for your business. Click the "Create Ad" button at the bottom or top of the page.

How to Add Ad Credits for WhatsApp on AiSensy | Complete Step by Step Tutorial

Before launching your Click-to-WhatsApp ads, ensure your AiSensy account has sufficient ad credits.

To add ad credits:

Note: Promotional credits awarded during the initial Ads setup are valid for 14 days. Any unused credits will expire after this period.

Ad credits are used only for running ads and are different from WhatsApp conversation credits.

Need help? Watch the above video to see how to easily buy ad credits for your CTWA campaign.

On the next screen, fill in the required fields such as “Ad Objective” & “Performance Goal” to create your Click-to-WhatsApp Ad.

Let's create an Ad that entices users to click & reach your WhatsApp.

Next, feed in the demographics of the audience you wish to target.

Add the locations where you wish to run your Facebook and Instagram Ads, gender & your audience's targeted age group.

You also get the option to select detailed targeting based on users' Demographics, Interests and behaviours.

To enter details for advance targeting, enter a keyword and the related Demographics, Interests and behaviors will pop up.

Available targeting options depend on Meta and may vary based on region and ad account eligibility.

Next, select your per-day budget & duration of the advertisement.

Once you pick the budget & duration, you'll get a total estimated budget for your Click-to-WhatsApp ad.

After picking your budget, click Next.

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Fill in these fields to create your Click-to-WhatsApp ad:

After filling in these details, verify once before proceeding to the next step

Once you've verified your ad details, click Create to submit your Ad for approval.

Go to Ads Manager to view your Ad status.

Click the Sync Status button to update your ad status.

Generally, in 5 minutes, you'll see the status of your ad as In Process.

Once the Ad is created, it is reviewed by Meta to make sure it is compliant with all Meta Ad Policies.

During this, you will see the status Pending Review or Preparing.

Sit back & relax.

Facebook generally takes 15–20 minutes to verify, approve/reject your Ad content.

In case your Ad gets rejected, you can view the rejection reason and the status. You can also connect with our team to check the reason for disapproval.

Once the ad becomes active, you can monitor the analytics by clicking on the ad.

You will see the Ads Analytics page with the following sections:

Ad Summary:
​Impressions, reach, clicks, spend, and CTR

Engagement & Traffic:
​Clicks, outbound clicks, and user interactions

Cost & Efficiency:
​CPC, cost per result, and total spend

Conversions:
​WhatsApp conversations and supported website actions (if applicable)

Performance Over Time:
​A graph showing how your ad performs across the selected date range.

Use the date filter to compare performance across different days or time periods.

Click to WhatsApp Ads on AiSensy are built to help marketers run, track, and optimize ads without jumping between multiple tools.

With detailed Ads Analytics inside AiSensy, marketers can:

This makes it easier for performance marketers, growth teams, and agencies to run Click to WhatsApp Ads efficiently and focus on improving results instead of navigating complex tools.

If you still face issues, reach out to the AiSensy support team.

That's it!

It's time to start creating ads on Facebook/ Instagram via AiSensy & drive leads to your WhatsApp Business account.